COMPANY
Sunvalleytek inc
Tech Company
ROLE / SERVICES
Senior Visual Designer
UI/UX & Branding
Web Design | Mobile App | Branding
LOCATION & YEAR
San Jose / 2022-2023
Problem
The original Sunvalleytek webpage faced a significant challenge with its outdated design – an aesthetic that felt out of touch and misaligned with contemporary trends. The color palette and overall layout were in desperate need of a refresh, with elements scattered and lacking cohesion across brands. The visual chaos not only hindered brand representation but also made it challenging for visitors to navigate and absorb essential information.
Goal
As the lead designer, I aimed to revolutionize the VAVA brand by strategically overhauling our webpage. The primary focus was on building a stronger brand identity and fostering trust among our target customers. This entailed creating a modern, visually appealing layout that mirrored the innovation inherent in our product offerings. This involved not only creating a modern and visually appealing layout but also adhering to the 60-30-10 rule for a balanced and harmonious design.
Impact
The Sunvalleytek webpage underwent a transformative makeover. The mid-tone color scheme and revamped site map improved user experience, accommodating more brand information. Employee photos added a personal touch, earning unanimous stakeholder satisfaction. The final result is a visually cohesive, informative platform reflecting the company's identity and dynamic culture. Visitors now experience a webpage that informs and captures the vibrant spirit of Sunvalleytek.
Design Principles
In our design principles at Sunvalleytek, simplicity and user-friendliness take center stage. We've opted for the clarity of Helvetica Now text, ensuring a straightforward and accessible visual language.
Inspired by our commitment to optimization, our web design mirrors the success of our subsidiary, VAVA. We've adopted a similar approach, emphasizing a clean and modern aesthetic that aligns seamlessly with the Sunvalleytek brand. The substitution of VAVA's turquoise with our distinctive red underscores our commitment to innovation and a personalized user experience. This thoughtful design plan empowers collaboration across teams, fostering a collective effort to craft a distinctive and user-friendly online presence for Sunvalleytek.
Redesign a Site Map
As the lead designer, I revamped Sunvalleytek's website by refining the site map. The goal was to make information more accessible, minimize confusion, and remove unnecessary content. I focused on improving the visual appeal of each section with high-quality photos to attract and engage users. Consistency was key to reinforcing VAVA's brand identity across all pages. Additionally, I changed the website from a single page to multiple pages to present comprehensive company information. The site map redesign aimed to create a user-friendly experience, enhance visual appeal, and effectively communicate VAVA's brand and offerings.
Lo-Fi Prototype
At Sunvalleytek, our journey to a user-friendly website starts with a careful lo-fi prototype. We fine-tuned design elements like columns, banners, and sections.
Smart layout decisions were made, employing a 1-column format for important features and a 2-column layout for mobile adaptability. We introduced a "card design" for components like Customer Reviews, making complex information more digestible.
Innovations extend to the hero section and subsidiaries, where a dynamic, random layout and a Z-Shape pattern make the content more visually interesting. These intentional changes reflect our commitment to improving user experience through thoughtful design adjustments, creating a more engaging platform for our audience at Sunvalleytek.
Hi-Fi Prototype
Witness the incredible results of Sunvalleytek's website overhaul in our Hi-Fi prototype. From refined colors to crisp typography, every detail has been carefully crafted for an elevated user experience. The 'What's in the Box' section now effortlessly reveals product details, complemented by authentic images capturing the essence of Sunvalleytek. This Hi-Fi prototype showcases our dedication to creating a vibrant, user-friendly online presence for Sunvalleytek.
URL for the Sunvalleytek page – https://www.sunvalleytek.com/
Design Process
At Sunvalleytek, our webpage design is a joint effort between our internal creative team and the marketing department. This collaboration ensures our website not only looks great but also aligns with our brand goals. The creative team brings artistic ideas to the table, while the marketing team offers strategic insights. Together, we brainstorm and refine concepts, creating a design that effectively communicates Sunvalleytek's identity. Throughout the process, regular check-ins and collaborative discussions ensure a seamless alignment of creativity and strategy. This collaborative synergy is the driving force behind the visually stunning and purposeful Sunvalleytek webpage.
